Transform your data
Unlock Real-Time Insights and Value Added Services
Transform raw data into actionable intelligence with Sparkle
Our cutting-edge platform seamlessly integrates and analyses data, enabling powerful Value-Added Services (VAS) that drive revenue, enhance customer experiences, and streamline operations. Connect, analyse, and innovate—without changing your existing tech stack.
Turn Data into Value. Get Started Today.
Modular architecture
Delivered in a phased approach based on priority, requirements, or budget
DATA
Retail, EV, Hospitality, Vehicle, Event, Reward, Customer ID
API
Data consolidation, cleansing, processing, conversion
Data store, API integrations
VALUE
Digital receipts, dynamic pricing, coupons, gift cards, vouchers, loyalty
Unlock the Power of Your Data with Sparkle
Drive business growth through actionable insights
Our cutting-edge data processing, analytics, and integration solutions empower businesses across retail, payments, EV, hospitality, travel and loyalty sectors.
By seamlessly connecting and structuring data, we enable real-time analytics, customer personalisation, and frictionless experiences—without requiring changes to existing technology.
The Sparkle Data Platform
Unlock Insights, Drive Growth
The Sparkle Data Platform is a powerful, scalable, and secure solution designed to seamlessly connect, process, and analyse data across multiple sources. By leveraging AI-powered analytics, real-time processing, and seamless integrations, our platform empowers businesses to make smarter decisions, enhance customer experiences, and drive new revenue streams—all without disrupting existing infrastructure.
What sets us apart? Unlike traditional solutions that require complex system overhauls, Sparkle integrates effortlessly with your existing tech stack, ensuring fast deployment and minimal disruption. Our patented technology transforms fragmented data into a single, unified view, providing businesses with the insights they need to stay ahead in an increasingly data-driven world.
Seamless Data Integration
Connects POS, Payments, EV, Hospitality, Vehicle, Event, Reward, and Customer ID.
Real-Time Insights
Gain instant visibility into customer behaviour, transactions, and trends.
AI-Powered Decision-Making
Automates targeted offers, pricing strategies, and customer engagement.
Frictionless Customer Experiences
Enhance loyalty programmes, digital rewards, and personalised interactions.
Secure & Scalable
Handles millions of records with industry-leading security and compliance.
Rapid Deployment
Works with existing infrastructure, eliminating the need for costly system changes.
With Sparkle, you’re not just adopting a data platform – you’re unlocking a future-ready solution that turns raw data into actionable value.
The Sparkle Data Platform
Powering Data-Driven Success Across Industries
At Sparkle, we provide cutting-edge solutions tailored to the unique needs of events, retailers, travel & supply chain, and hospitality businesses. By unlocking real-time insights, enhancing customer engagement, and optimising operations, our platform enables businesses to maximise revenue, improve efficiency, and deliver exceptional experiences.
Events
Elevate Fan & Attendee Engagement
Transform event experiences with targeted offers, and real-time crowd analytics. Our platform enables event organisers and sponsors to drive engagement, increase spend per attendee, and enhance safety with location-based insights.
- Smart Logistics – use consumer location to make real-time experience, and revenue decisions
- Hyper-engaged Loyalty – Gamified spending, digital collectibles and tiered rewards
- Hyper-targeted offers - allow sponsors to define their budgets and target customer segments
Retailers
Maximise Revenue & Customer Loyalty
Leverage real-time sales insights, AI-driven promotions, and loyalty integrations to increase basket size and repeat business. Our solutions work effortlessly across POS, eCommerce, and payment systems.
- Coupon digitalisation and next gen 2D barcodes
- Customer insights through a single, unified view
- Integrated Value-Added Services driving consumer engagement
TRAVEL AND SUPPLY CHAIN
Smarter engagement, Happier Consumers
Optimise airports, fuel stations, forecourts, and retail stores with data-driven insights. With data powering analytics and consumer engagement tools, we help the sector stay ahead in a fast-evolving industry.
- Real-time data & consumer insights
- AI-powered personalised consumer journey
- Hyper targeted loyalty & rewards integration
Hospitality
Elevating Guest Experiences Through Data
Deliver frictionless stays and personalised guest experiences with real-time analytics and seamless integrations. Our platform connects hotels, resorts, and food and beverage with the data they need to drive loyalty and revenue.
- Personalised guest offers based on past visits
- Loyalty-driven dining, spa, and entertainment incentives
- Customer insights through a single, unified view
About us
Meet our team
About us
Founded in 2010, Sparkle has a proven track record of delivering both productised and bespoke solutions across the UK and US. Our expertise in data intelligence and Value-Added Services (VAS) allows us to support businesses in unlocking new revenue streams, optimising customer engagement, and staying ahead in a rapidly evolving digital landscape.
Steve Armstrong
CEO
After a 20 year career as a corporate lawyer in the City of London, Steve became a serial investor and entrepreneur, investing in a range of businesses from retail brands and data security through to cashless systems and finally Sparkle where he has been CEO since 2018.
Simon Davis
Board member
Simon is a seasoned Managing Director and angel investor with deep expertise in corporate finance, retail operations, and venture capital. He has successfully grown multiple businesses from origination to sale, driving innovation, scaling operations, and maximizing sustainable investment returns.
Paul Costelloe
CTO
25+ years business transformation and information technology Director for global, enterprise organisations.
Specialist in information security and risk management.
David Godfrey
CFO
ACA Chartered Account, advisor and entrepreneur, with long involvement in helping young organisations find their way through to creating and realising value on exit, including in-depth US and Indian market entry and experience.
Andy Hill
COO
With 25 years of experience in technology, Andy has led innovation across telecoms and fintech, specialising in Product, Engineering, Operations, and Project Management. He has successfully delivered large-scale B2C and B2B solutions, meeting the highest industry standards while driving efficiency, scalability, and customer-centric innovation.
Drive Growth, Enhance Experiences, and Stay Ahead with Sparkle.
No matter your industry, our solutions provide real-time intelligence, customer engagement, and operational efficiency—all without the need for costly system changes.
Let’s Sparkle Your Data! Contact us today to get started.