Transform your data
Unlock Real-Time Insights and Value Added Services

Our cutting-edge platform seamlessly integrates and analyses data, enabling powerful Value-Added Services (VAS) that drive revenue, enhance customer experiences, and streamline operations. Connect, analyse, and innovate—without changing your existing tech stack.
Turn Data into Value. Get Started Today.
Modular architecture
Delivered in a phased approach based on priority, requirements, or budget

DATA
API
Data store, API integrations
VALUE
Unlock the Power of Your Data with Sparkle
Drive business growth through actionable insights
By seamlessly connecting and structuring data, we enable real-time analytics, customer personalisation, and frictionless experiences—without requiring changes to existing technology.
The Sparkle Data Platform
Unlock Insights, Drive Growth
Seamless Data Integration
Real-Time Insights
AI-Powered Decision-Making
Frictionless Customer Experiences
Secure & Scalable
Rapid Deployment
The Sparkle Data Platform
Powering Data-Driven Success Across Industries
Events
Elevate Fan & Attendee Engagement
- Smart Logistics – use consumer location to make real-time experience, and revenue decisions
- Hyper-engaged Loyalty – Gamified spending, digital collectibles and tiered rewards
- Hyper-targeted offers - allow sponsors to define their budgets and target customer segments
Retailers
Maximise Revenue & Customer Loyalty
- Coupon digitalisation and next gen 2D barcodes
- Customer insights through a single, unified view
- Integrated Value-Added Services driving consumer engagement
TRAVEL AND SUPPLY CHAIN
Smarter engagement, Happier Consumers
- Real-time data & consumer insights
- AI-powered personalised consumer journey
- Hyper targeted loyalty & rewards integration
Hospitality
Elevating Guest Experiences Through Data
- Personalised guest offers based on past visits
- Loyalty-driven dining, spa, and entertainment incentives
- Customer insights through a single, unified view
About us
Meet our team
About us
Founded in 2010, Sparkle has a proven track record of delivering both productised and bespoke solutions across the UK and US. Our expertise in data intelligence and Value-Added Services (VAS) allows us to support businesses in unlocking new revenue streams, optimising customer engagement, and staying ahead in a rapidly evolving digital landscape.

Steve Armstrong
CEO

Simon Davis
Board member

Paul Costelloe
CTO
Specialist in information security and risk management.

David Godfrey
CFO

Andy Hill
COO
With 25 years of experience in technology, Andy has led innovation across telecoms and fintech, specialising in Product, Engineering, Operations, and Project Management. He has successfully delivered large-scale B2C and B2B solutions, meeting the highest industry standards while driving efficiency, scalability, and customer-centric innovation.
Drive Growth, Enhance Experiences, and Stay Ahead with Sparkle.